Café counters often repeat the same formula: brownies, cookies, flapjacks and packaged biscuits. Chocolate-covered dates offer something different: a small, premium treat that pairs naturally with coffee and tea.
A better fit for the drinks menu
The caramel character of a Medjool date works well with espresso; our Coffee Cream and Crispy Crepe Chocolate Dates make that pairing especially natural, flat whites and black coffee. Nut, pistachio and dark chocolate fillings can also pair beautifully with speciality teas and iced drinks.
Why they work at the counter
- Distinctive: they give customers a reason to look twice.
- Portion-friendly: one or two pieces can satisfy someone who does not want a full slice of cake.
- Giftable: boxed formats create an easy take-home purchase.
- Practical: individually wrapped pieces can support hygiene, presentation and portion control.
- Inclusive: our range is halal and alcohol-free, with allergen information available for each product.
Placement matters
Put them where customers order, not on a distant shelf. A small open display, a simple pairing suggestion and staff who have tasted the product will do more than a long description. Try “one with your coffee?” rather than expecting customers to understand the category immediately.
Start small and learn
Begin with two or three flavours, perhaps a familiar Pistachio Kunafah, a richer Soft Bono Hazelnut and one rotating seasonal option, track which drinks they sell alongside and listen to customer questions. The goal is not to replace every brownie. It is to add a memorable option that most cafés still do not offer.
