Join the Proper Milk Tasting Panel 🍫🥛

Do you remember when British milk chocolate tasted like proper milk chocolate?

We're developing something new at Salahuddin with The Chocolate Man, and we want real chocolate lovers to help us get it right.

What is Proper Milk?

Proper Milk is our attempt to create the kind of milk chocolate many people remember growing up with: creamy, chocolatey, smooth and satisfying, without losing the quality of the cocoa behind it.

We're still developing the recipe, which means we need something more useful than people simply telling us it's nice.

We want the truth. 😂

We're looking for people who...

  • Genuinely love milk chocolate
  • Remember British chocolate from the 70s, 80s, 90s or early 2000s
  • Have strong opinions about what good milk chocolate should taste like
  • Are willing to give detailed and brutally honest feedback
  • Won't tell The Chocolate Man it's perfect just to be polite 😂

How the tasting panel works

Join the panel below and tell us a little about your chocolate memories.

When we make future development batches, we'll select tasters from this panel and invite them to take part.

We'll deliberately choose a mixture of people with different tastes and memories so we get useful feedback rather than just finding people who agree with us.

Important 🍫

Joining the Proper Milk Tasting Panel does not guarantee that you'll receive a sample. Development batches are small and we'll choose different testers for different rounds. Panel members will also be amongst the first to hear about future Proper Milk testing and launch news.