Do you remember when British milk chocolate tasted like proper milk chocolate?
We're developing something new at Salahuddin with The Chocolate Man, and we want real chocolate lovers to help us get it right.
Proper Milk is our attempt to create the kind of milk chocolate many people remember growing up with: creamy, chocolatey, smooth and satisfying, without losing the quality of the cocoa behind it.
We're still developing the recipe, which means we need something more useful than people simply telling us it's nice.
We want the truth. 😂
Join the panel below and tell us a little about your chocolate memories.
When we make future development batches, we'll select tasters from this panel and invite them to take part.
We'll deliberately choose a mixture of people with different tastes and memories so we get useful feedback rather than just finding people who agree with us.
Joining the Proper Milk Tasting Panel does not guarantee that you'll receive a sample. Development batches are small and we'll choose different testers for different rounds. Panel members will also be amongst the first to hear about future Proper Milk testing and launch news.
Help shape the next batch
We are looking for thoughtful chocolate lovers who remember what great milk chocolate should taste like. Tell us a little about yourself and, if selected, we will be in touch with the next steps.
Places are limited. We will only use your details to assess the application unless you separately opt into launch updates.