The Chocolate Man presents

You Decide. We Make It.

Proper Milk was just the beginning. Help us choose the next flavour of proper British milk chocolate.

Choose your favourite ↓

Pick one favourite.

Tap a flavour below. We'll carry your selection to the voting form, just like our chocolate-date flavour vote. Your vote only counts when you submit the form.

Category 01

British Classics

The familiar favourites, with a Proper Milk twist.

Category 02

Creams, Caramel & Nuts

Smooth centres, roasted nuts and caramel.

Category 03

Crunchy & Adventurous

A little extra texture and a few surprises.

Cast your vote

Your favourite is waiting for you.

Choose a flavour above, then confirm it in the Shopify form and submit.

One vote per person, please. Marketing consent is separate and optional.

The People's Choice

Chosen by you.

The winning flavour will earn the People's Choice title if it makes it into production.

Winner to be announced

From Vote to Chocolate

Follow the journey.

From your vote to the finished bar.

  1. Voting
  2. R&D
  3. Tasting Panel
  4. Production
  5. Launch

Got another idea? Visit the Idea Lab · Discover Proper Milk 110g