Loved it! It tastes like chocolate did in my childhood. It's sweet enough to satisfy my sweet tooth, smells like chocolate and melts in your mouth.
It's better than other milk chocolate bars I've tried recently that also sticks to a traditional recipe. I'll definitely buy it again.

Lovely smooth chocolate

Expensive for the amount of chocolate and didn't taste like the old dairy milk

Properly delicious

The chocolate taste is superb, creamy and delicious

I loved, loved it. From the packaging, to the crisp crack of the initial snap, I knew it was going to be special. I have to admit I ate them throughout the day. They were chocolate as it was meant to be, and how it should be. Competitors take note, there’s a new kid on the block, and so much better

This really is proper chocolate....just like it used to taste back in the 60s!!!!

Taste takes me back to childhood. It’s milky and creamy and smooth.

This chocolate was so good!! The first thing was, on opening the foil there was such a delicious smell of rich cocoa chocolate. Then the taste - creamy, sweet enough but not sickly sweet like so much chocolate has become. All in all an absolute triumph, can’t wait for the next batch.

I bought the package of 5 x 30g - pilot box? They were delicious (well, I and a friend ate two and the other three are for stocking presents.) Planning on ordering the rose chocolates, because they sound so good! Really wish your chocolate enterprise success.

Absolutely gorgeous- creamy, smooth texture, lovely chocolate taste. Definitely recommend.

Lovely and creamy, no oily texture. Looking forward to more!

Perfect chocolate! Absolutely great taste!

The snap on this awesome, the taste was amazing just like milk chocolate should be

Wanted to try this Proper Milk Chocolate after hearing about it on social media.
I've been disappointed with certain chocolate companies recently after disappointing recipe changes. This company said they were making a proper chocolate that tastes how we remember it. That's what I wanted.
I ordered this as soon as it was available, received it today. My mum and I tried it and it's brilliant. It tastes like real chocolate, how it should taste. The texture is just right, melts in the mouth, no greasy or waxy feel.
I will be buying more.